RB2B's New Slack Block | R!.com's Monthly Update | LIVE EVENT: RB2B Engagement Tips

Happy July 4th RB2Bers!

We’ve continued to gain momentum, even during July 4th week.

For those of you following from home, here’s a link to our public Baremetrics dashboard.

Lots to share this week.

We Updated our Slack Block!

Features include:

• Hot Page and “In CRM” tags (below the name at the top) … this example doesn’t actually have them.

• “Report data issue” button - hopefully these help us get to the bottom of our broken link and household issues

• COMING SOON: Ideal Customer Profile tagging (and the ability to only send ICP leads to Slack … or your CRM.

Let us know what you think!

R!.com June Ops Review

WE ARE IN THE GREEN AGAIN - closed June ‘24 up 2.1% as a combined company. Retention.com at $21.8m ARR (+0.1%) and RB2B at $1.15m ARR (+123%). Here’s the good, bad, and ugly from June:

THE GOOD:

• We made new combined company ARR highs!!! GO TEAM!!!

• RB2B seems to be lightning in a bottle. We are all so grateful

• Our pricing struggle appears to be resolved

• RDATA (Santosh’s data sales biz) contributed $128k of closed revenue

• We continue to make great progress with our EOS rollout

• We had a great executive offsite and have clear priorities

• We’re starting with our SOC2 audit process this quarter

THE BAD:

• Santosh and I aren’t executing our weekly event very smoothly

• We need to be better at setting priorities for the entire org (not just execs)

• We’re still seeing churns on the Retention side that we feel like we could avoid

• We have SOOO much more to do on the growth side of RB2B

• We need to clean up a dead link problem in our database

• We are behind where we thought we’d be with feature development for RB2B

THE UGLY:

• I will be on Clark Barron’s podcast - who called me out VERY publicly about the privacy implications of RB2B - some time in July, which I’m sure will get ugly

TAKEAWAY

In April of this year we were down the 4th month in a row.

And April was the BIGGEST down month (-2.3%).

We shrank from $22.1m to $21.2m (-$900k ARR).

The hardest part was that I had NO IDEA when the slide would end.

Not only that - I had no idea if or when RB2B would start to ramp to give us some wind at our backs.

60 days later:

1. Retention has added $500k ARR,
2. RB2B has added $1.1m, and
3. As a business we’re back at our highs again

What’s the lesson here?

It’s always the darkest before dawn.

You CAN get unstuck.

Just keep throwing spaghetti against the wall.

You DO have what it takes to create a bigger SaaS.

You just have to keep building.

LIVE EVENT - Tuesday, July 9, 3pm EDT/PDT

RB2B Strategies and Tactics from Our Most Successful Customers

Join us as we show you all of the plays that our most successful customers are running.

We’ll share details about:

1) Timing
2) Frequency
3) Cadence of outreach

And discuss different platforms and templates for each.

Click here to register.

Last Week’s Recording

Several people asked me for the recording of last week’s webinar on us getting RB2B to product-market fit.

Sadly, I did not hit record.

But I will this week.

Thanks for reading!

I really appreciate you making it this far.

I’m very excited about everything we have coming.

Thank you for being an RB2B customer.

You’re the reason we’re doing everything we do!

Keep building.

Adam